BART Perks was a six-month test program (August 2016 and through February 2017) offered by the San Francisco County Transportation Authority and BART to explore new ways to reduce crowding. The goal of the program was to see if small incentives could effectively encourage people to ride outside of the morning rush. The program complemented BART’s long-term efforts to reduce crowding and congestion on trains and in stations, which includes redesigning cars to increase capacity and running additional ten-car trains with the arrival of the Fleet of the Future and a new train control system. The program design was based on successful implementation of similar programs around the world.
Most participants enrolled as a result of direct recruitment at BART stations or earned media coverage.
BART Perks was funded through a Federal Value Pricing Pilot Program (VPPP) grant as well as BART operating funds and San Francisco’s Proposition K half-cent sales tax for transportation.
Staff completed a comprehensive evaluation of the program and found that participants reduced peak hour during the test period. More results and lessons learned are detailed in the report below: