District 10 Mobility Study

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Photo of D10 neighborhood

Addressing Congestion in District 10

Many District 10 residents have few reliable and efficient transportation options. Neighborhoods such as the Bayview, Dogpatch, Potrero Hill, and Visitacion Valley can be challenging to navigate due to congestion, crowded buses, and transportation barriers like freeways. As a result, many residents drive to make everyday trips.

Improving the Transportation Network

The Transportation Authority led the District 10 Mobility Management Study (PDF) to identify a set of non-infrastructure strategies to reduce vehicle miles of travel in the district through partnerships between community organizations, developers, and emerging mobility service providers. The study focused on near-term, lower-cost, non-infrastructure concepts that address travel demand to, from, and within District 10.

Report Recommendations

The District 10 Mobility Management Study identified ten recommendations that fit in four non-infrastructure categories. 

New Mobility Services and Technologies
Many “new mobility services and technologies” use technology to automate transportation routing, support ride matching/sharing, and assist with locking/unlocking vehicles, among other features. Many offer as-needed, on-demand transportation.

Study recommendations:

  • Expand bike, scooter, and moped-sharing in District 10
  • Pilot and coordinate microtransit shuttles to local transit hubs
  • Publicize and expand microtransit shuttles for shopping trips
  • Expand car-share in District 10

Easy Trip Planning (Mobility as a Service)
Mobility as a Service describes the use of technology to substitute car ownership for a range of mobility services, often accessible on-demand, through a unified user interface that integrates trip planning, hailing, navigation, and payment.

Study recommendations:

  • Pilot mobility kiosks in key destinations to provide navigation and trip-planning resources
  • Pilot a school carpool program

Incentives and Rewards
Incentives and rewards aim to reduce driving or congestion by creating financial disincentives for vehicle trips (including during times of day or in particular areas) and to provide funding for alternatives to driving.

Study recommendations:

  • Pilot mobile/web-based rewards tracker to encourage non-driving trips
  • Implement managed lanes (eg. bus-only, carpool, or express lanes)

Partnership Tools
Partnership tools and coordination strategies can reduce seams across information, processes, and services for the traveler, and pool resources at a larger scale to improve the reach and efficiency of programs.

Study recommendations:

  • Establish programs to provide residents and workers of new developments with transportation and trip planning resources
  • consider a pilot to dedicate any increases in parking funds to reduce drive-alone trips and improve transportation access, affordability, and equity in District 10


Project Funding

The Transportation Authority would like to thank Transportation Authority Board Member Malia Cohen for recommending the District 10 Mobility Management Study for Neighborhood Transportation Improvement Program funding. Additional funding for this report was provided by a grant from the Toyota Mobility Foundation, by federal Surface Transportation Program funds provided by the Metropolitan Transportation Commission through its Community-Based Transportation Planning Program, and by Proposition K local transportation sales tax funds.

Contact us

Please contact the District 10 Mobility Study project manager, Rachel Hiatt (rachel.hiatt@sfcta.org) with any questions.