Emerging Mobility | Studies

Emerging Technology photo collage

Innovations in transportation are rapidly changing how people navigate our city streets. These “Emerging Mobility Services and Technologies” include ride-hailing services like Lyft and Uber, ride-pooling services such as Chariot, bike share, autonomous vehicle technologies, and more.

The Transportation Authority is working with the SFMTA and partners from the public and private sector to conduct the following studies to better understand how these services and technologies are influencing San Francisco’s transportation network.

Inventory of Emerging Mobility Services and Technologies (complete)

After defining what it means to be an emerging mobility service or technology, we identify the emerging mobility types in the San Francisco Bay Area. A crucial part of this effort was reaching out to local emerging mobility companies to understand their approach to mobility in our city and introduce the study's goals and next steps.

Guiding Principles for Emerging Mobility Services and Technologies (complete)

Here, we identify a set of goals or “Guiding Principles” to reference as a framework for developing policies and programs for Emerging Mobility Services and Technologies. These 10 Guiding Principles were developed through a stakeholder engagement process in collaboration with the SFMTA.

Evaluation of Mobility Services and Technologies (complete)

Using the above Guiding Principles, we evaluate these services and technology types. Our evaluation identifies how emerging mobility services and technologies are helping us meet our goals, areas for improvement, and gaps in our knowledge. The results will be used to inform next steps outlined below.


The Transportation Authority will work with community partners, agencies, and the private sector (employers, developers and new mobility companies) to advance our EMST goals, expand transportation choices and benefits, manage impacts and close service gaps.

With your help, we are making progress on two recommendations from the Emerging Mobility Services and Technologies report: pursuing a TNC (ridehail) per-trip tax and studying congestion pricing. With the passage of AB1184 (Ting) in 2018, San Francisco has the authority to seek voter consideration of a TNC per-trip fee of up to 3.25% per trip on solo rides and 1.5% on shared rides, which is estimated to generate $30 million annually in dedicated transportation funds for improvements to the transportation system. In addition, the Transportation Authority Board has requested an update to its 2010 congestion pricing feasibility study, which is underway and scheduled for completion in late 2020.


Photos via Flickr Commons. Top, left to right: Ford GoBikes: David Goehring; Google AV: Ed and Eddie; Smartphone: CAFNR; Zip Car: Andrew Curry.